When Haleh Shoa’s family fled the 1979 Iranian Revolution, they weren’t able to bring much with them but they did manage to bring the entire family photo collection and memorabilia. With the love and gratitude of having her own family collection archived, and backed by 20 years of technical expertise as an executive creative producer for luxury brands such as Ritz Carlton, Apple and Jaguar/Land Rover, Haleh started Picturli to help all families get reacquainted with family history and preserve their stories, forever.
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